A “Bear Paw” serving freshly-brewed coffee through a “bear hole” took centre stage as Bask Bear Coffee celebrated its 100th physical store milestone at Suria KLCC recently.
As the only coffee brand inspired by the basking Malayan sun bear, Bask Bear Coffee is spearheading sun bear conservation efforts with its “Save Sun Bear Fund” to adopt a sun bear at the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan, Sabah.
“We are grateful for the support from all our customers for having come thus far. Bask Bear Coffee was introduced just before the pandemic hit Malaysia and we had to quickly transform ourselves into a virtual brand. With the tremendous support of Malaysians, we quickly became the most delivered virtual coffee during the lockdown”, said Bryan Loo, founder & CEO of Loob Holdings Sdn Bhd.
“As we come out of the pandemic, we need to re-focus on having physical stores. Last year, we set our goal to achieve our 100th physical store milestone in the third quarter of this year and we achieved it. The brand still has 120 virtual stores now so its network is a total of 220 stores combined, including two flagship Bask Bear Supreme outlets”, Bryan added.
On sun bear conservation, Bryan explained that Bask Bear Coffee’s journey extends beyond brewing coffee – it’s about brewing a conservation movement, preserving Malaysia’s national heritage and caring for the environment. The brand had adopted an orphaned sun bear at BSBCC named Tenom and is now raising funds to adopt a second bear.
“We wish to show that through our unique approach to coffee brewing and our steadfast dedication to sun bear conservation, Malaysians see us as not just a coffee chain but also a symbol of responsible entrepreneurship and a beacon of hope for the protection of our natural heritage,” Bryan stressed.
Bask Bear Coffee’s coffee brewing is not just about the perfect cup; it’s about crafting an experience that encompasses sustainability, social responsibility and a deep appreciation for Malaysia’s natural treasures.
Bask Bear Coffee is Malaysia’s leading innovative coffee disruptor starring Aren® palm-sugar, a traditionally-sourced healthier option from Borneo with a unique tinge of caramel that accentuates their barista-handcrafted dark-roast Arabica brews.
Their menu includes first-in-Malaysia Halal Korean Toasties range of Signature Korean Spicy Chicken or Beef, Cheezy Crispy Chicken and Double Down Hash Brown, all freshly-toasted to order.
For more information, visit www.baskbear.com and follow them on Facebook, Instagram or TikTok @baskbearcoffee