Bask Bear Coffee & Toasties, a proudly Malaysian brand, announced its collaboration with Tourism Malaysia pledging its support for Visit Malaysia 2026. The major sponsorship will benefit 100,000 foreign tourists and all Malaysians through a unique plan that promises to shake up the coffee scene.
In an event witnessed by Tourism, Arts and Culture Minister Dato Sri Tiong King Sing, founder and CEO Loob Holding Sdn Bhd, Bryan Loo, said Bask Bear Coffee & Toasties will sponsor RM1.2 million worth of coffee for 100,000 foreign tourists through a “Buy 1-Free 1” offer for its unique Aren series, which uses Aren Sugar, a caramel-tasty, healthier option over brown sugar or even honey.
Not leaving out Malaysians, the home-grown coffee brand also has a best-value in the market deal for them. Malaysians can join a Bask Bear Club plan that gives them a free Americano daily for only RM29 per month, which works out to only 97 sen per cup!
Loo further said “We want to support Tourism Malaysia’s efforts to attract foreign tourists to visit and enjoy our various attractive destinations. What better way than for overseas visitors to be introduced to our very special Gula Aren series with ingredients sourced from Borneo? So, they will get 1 cup free whenever they purchase any Aren Aerocano, Aren Latte or Aren Cocoa.”
“At the same time, we wish to reward Malaysians who have been our loyal customers. Today, we are rolling out our unique Bask Bear Club plan, which gives you 1 free Americano daily for 1 month at only RM29 per month. Customers can opt for other coffees for RM3.90 and add on toasties for only RM9.90 each day.”
“In support of domestic tourism, we are giving an introductory offer of an additional month’s supply of Americano for free, so they get 2 months instead of one,” Loo said. For these early-bird customers, it would mean they get 60 cups for RM29 or under 49 sen per cup!”
“This collaboration with Tourism Malaysia reflects our continued commitment to that mission of supporting national tourism, promoting local sourcing, and sharing the warmth of Malaysia’s coffee culture with the world,” said Loo.
Loo elaborated that it was most appropriate for Bask Bear Coffee & Toasties to collaborate with Tourism Malaysia, as the brand was inspired by the basking Malayan Sun Bear, which coincidentally was also the mascot for VM2026. At the launch event, both the VM2026 mascots Wira and Manja were seen cavorting with Bask Bear Coffee & Toasties’ Brader BLE mascot in a display of “beary” kinship and shared message of local pride, conservation awareness and national hospitality.
To make it easy for foreigners to claim their “B1F1” Aren drinks, they only have to take a screenshot of the Bask Bear banner on the official VM2026 website (https://www.malaysia.travel/) and show their passports at any Bask Bear Coffee & Toasties outlet.
In welcoming the sponsorship by Bask Bear Coffee & Toasties, Dato Sri Tiong called on more Malaysian brands to support the VM2026 campaign as the Ministry welcomes more private sector involvement in tourism promotion. He hoped that with Bask Bear Coffee & Toasties’ support, the VM2026 campaign’s targets of 47 million international arrivals and RM329 billion in tourism receipts can be achieved.