Have you been to the one and only pleasure store in Mid Valley Megamall? Now before you get some funky ideas about that, this pleasure store is none other than Magnum Kuala Lumpur. Billed as the very first Magnum pleasure store in the world (we Malaysians are really privileged, aren’t we?), its doors were officially opened in December 2014. Ever since then, thousands of pleasure seekers have been thrilled and satiated, some even ecstatically, indulging on sweet delights within the plush confines of this cafe.
Pandering to cold sweet cravings of ice cream lovers, this 4,200sq ft pleasure store spans across two floors. I love its contemporary, classy and artistic interior with splashes of colours brightening the place. It’s the perfect venue to hangout – there are quiet corners for more private indulgence and then there are the more spacious areas for bigger parties.
Recently, Magnum introduced 3 new signature specialities to its array of tantalizing desserts.
Magnum Vogue (RM22) is a limited weekend special. Magnum vanilla ice cream coated with silky white chocolate, served with lots of caramelised almonds, almond milk crumble and Magnum white chocolate mousse. Yes, it’s a white affair, very rich and very satisfying.
Have the Magnum Celebration (RM30) even if there is no reason to celebrate simply because this is such a happy presentation. It’s bound to cheer up the foulest mood – the happiest rainbow chocolate cake, topped with a Magnum vanilla ice cream coated with luscious dark chocolate complete with rainbow sprinkles and a candle for that special occasion. Even if there’s no occasion, just blow the candle and have fun.
Now the Magnum Cheese Crepe (RM38) is a bit more funky. In fact, it may even be an “acquired taste” item targeted at those who like savoury-sweet combos. This concoction is a combination of assorted cheese served with fresh savoury crepe, Magnum vanilla ice cream, dark chocolate drizzle and fresh yoghurt decorated with imported fresh berries. Wait, there’s more: for added crunch, there’s granola and beef bacon crisps, tossed basil leaves and all these served with a generous portion of maple syrup.
The two infinity bars in Magnum Kuala Lumpur where you can customize your own Magnum are the main draw of this place. Basically, you get to choose the flavour, coating and toppings for your own personalised Magnum! We went quite crazy with this, I tell you.
These were some of our personal creations of Magnum ice cream…
White chocolate coating with pretty toppings of preserved mango, rose petals and golden globes!

White chocolate coating to showcase the vibrant colors and flavours of pistachios, assam boi and black & white chocolate globules
One of the infinity bars
Magnum Ice Cream, in all its forms and presentations, is a sure hit with the young and old. It is the perfect party focus as not many would say no to it. So, the next time there is a reason to celebrate, head on over to Magnum Kuala Lumpur – you’ll be sure to have a swell time.
MAGNUM KUALA LUMPUR
T-023, 052 & 053 Level 3
Mid Valley Megamall
Kuala Lumpur
Tel: 03-4065-0830/39
Business hours: 10am-10pm daily